/* ==========================================================================
   LEAD STRATEGY — site.css
   Ground: black bands + warm paper body. One orange accent, used sparingly.
   Type:   Jost (headings, nav) · Familjen Grotesk (display) ·
           Onest (body) · Azeret Mono (labels, data)
   Shape:  neumorphic soft cards on paper, flat panels on black, no mixing.
   ========================================================================== */

/* --------------------------------------------------- tokens */
:root{
  --black:#000000;
  --ink:#201d19;
  --ink-2:#3f3a34;
  --ink-3:#5f584f;
  --ink-4:#7d766c;
  --paper:#f4f2ed;
  --card:#f0ede7;
  --line:#ddd8cf;
  --line-2:#e8e4dc;
  --sh-d:#dbd6cd;
  --sh-l:#ffffff;
  --orange:#ee6b3b;
  --rust:#c24a1e;

  /* on-black scale */
  --cream:#f5f3ee;
  --dim:#a9a49b;
  --dim-2:#7d786f;
  --dark-line:#2a2724;
  --dark-panel:#0e0d0c;
  --button-on-dark:#fffdf8;

  --f-display:'Familjen Grotesk',Georgia,serif;
  --f-head:'Jost',system-ui,sans-serif;
  --f-body:'Onest',system-ui,sans-serif;
  --f-mono:'Azeret Mono',ui-monospace,monospace;

  --wrap:1320px;
  --pad:clamp(18px,4vw,56px);
  --r-card:30px;
  --r-pill:999px;

  --ease-out:cubic-bezier(.23,1,.32,1);
  --ease-in-out:cubic-bezier(.77,0,.175,1);
  --ease-drawer:cubic-bezier(.32,.72,0,1);
  --t-fast:160ms var(--ease-out);
  --t-mid:250ms var(--ease-out);
  --t-slow:280ms var(--ease-out);
}

/* --------------------------------------------------- base */
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%; scroll-behavior:smooth; scroll-padding-top:92px;}
@media (prefers-reduced-motion:reduce){ html{scroll-behavior:auto} }
body{
  margin:0; background:var(--paper); color:var(--ink);
  font-family:var(--f-body); font-size:17px; line-height:1.65; text-wrap:pretty;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4,h5,p,figure{margin:0}
h1,h2,h3{text-wrap:balance}
img{display:block; max-width:100%}
input,button,textarea,select{font:inherit; color:inherit}
a{color:inherit; text-decoration:none}
ul{margin:0; padding:0; list-style:none}
:focus-visible{outline:2px solid var(--orange); outline-offset:3px; border-radius:4px}
.wrap{max-width:var(--wrap); margin:0 auto; padding-left:var(--pad); padding-right:var(--pad)}
.sr{position:absolute; width:1px; height:1px; overflow:hidden; clip:rect(0 0 0 0); white-space:nowrap}
.skip{position:absolute; left:-9999px; top:0; z-index:200; background:var(--orange); color:#000; padding:12px 18px; font-family:var(--f-mono); font-size:12px}
.skip:focus{left:8px; top:8px}

/* --------------------------------------------------- brand mark */
.mark{width:26px; height:26px; background:var(--orange); position:relative; display:block; flex:none}
.mark i{position:absolute; right:0; bottom:0; width:10px; height:10px; background:var(--notch,#000)}
.mark.sm{width:20px;height:20px}
.mark.sm i{width:8px;height:8px}
.wordmark{display:flex; align-items:center; gap:11px; white-space:nowrap}
.wordmark span{font-family:var(--f-head); font-weight:500; font-size:21px; letter-spacing:.16em; text-transform:uppercase}

/* --------------------------------------------------- chrome: progress + top */
.progress{position:fixed; inset:0 0 auto 0; height:3px; z-index:120; pointer-events:none; background:transparent}
.progress i{display:block; height:3px; width:100%; background:var(--orange); transform:scaleX(0); transform-origin:left; transition:transform 120ms linear}
.totop{
  position:fixed; right:clamp(14px,3vw,34px); bottom:clamp(14px,3vw,34px); z-index:95;
  width:46px; height:46px; border-radius:50%; background:#000; color:var(--cream);
  border:1px solid #403a34;
  display:flex; align-items:center; justify-content:center;
  opacity:0; pointer-events:none; transition:opacity var(--t-mid), background var(--t-fast), border-color var(--t-fast);
}
.totop.on{opacity:1; pointer-events:auto}
.totop:hover{background:var(--orange); border-color:var(--orange); color:#000}
.totop i{width:0;height:0;border-bottom:8px solid currentColor;border-left:6px solid transparent;border-right:6px solid transparent;display:block}

/* --------------------------------------------------- header */
.site-head{
  position:sticky; top:0; z-index:100; background:#000; color:var(--cream);
  border-bottom:1px solid var(--dark-line); --notch:#000;
}
.site-head .bar{
  max-width:var(--wrap); margin:0 auto; padding:18px var(--pad);
  display:flex; align-items:center; gap:20px;
}
.site-head .nav{display:flex; gap:26px; align-items:center; margin-left:auto; font-family:var(--f-head); font-size:16.5px}
.site-head .nav a{color:#e9e6df; padding:4px 0; position:relative}
.site-head .nav a::after{
  content:""; position:absolute; left:0; right:0; bottom:-2px; height:1.5px;
  background:var(--orange); transform:scaleX(0); transform-origin:right; transition:transform var(--t-mid);
}
.site-head .nav a:hover::after{transform:scaleX(1); transform-origin:left}
.site-head .nav a[aria-current="page"]{color:#fff}
.site-head .nav a[aria-current="page"]::after{transform:scaleX(1)}
.head-cta{
  border:1px solid var(--cream); border-radius:var(--r-pill); padding:10px 20px;
  font-family:var(--f-head); font-size:16px; color:var(--button-on-dark); white-space:nowrap;
  transition:background-color var(--t-fast), color var(--t-fast), transform var(--t-fast); flex:none;
}
.head-cta:hover{background:var(--cream); color:#000}
.burger{display:none; margin-left:auto; width:44px; height:40px; background:transparent; border:1px solid #3a352f; border-radius:10px; cursor:pointer; flex-direction:column; gap:5px; align-items:center; justify-content:center; transition:transform var(--t-fast), border-color var(--t-fast)}
.burger i{display:block; width:17px; height:1.5px; background:var(--cream); transition:transform var(--t-fast), opacity var(--t-fast)}
.burger[aria-expanded="true"] i:nth-child(1){transform:translateY(6.5px) rotate(45deg)}
.burger[aria-expanded="true"] i:nth-child(2){opacity:0}
.burger[aria-expanded="true"] i:nth-child(3){transform:translateY(-6.5px) rotate(-45deg)}
.drawer{display:block; position:absolute; top:100%; left:0; right:0; border-top:1px solid var(--dark-line); background:#000;
  opacity:0; clip-path:inset(0 0 100% 0); visibility:hidden; pointer-events:none;
  transition:opacity 250ms var(--ease-out), clip-path 250ms var(--ease-out), visibility 0ms linear 250ms}
.drawer.on{opacity:1; clip-path:inset(0); visibility:visible; pointer-events:auto; transition-delay:0ms}
.drawer ul{max-width:var(--wrap); margin:0 auto; padding:10px var(--pad) 22px; display:flex; flex-direction:column}
.drawer a{display:block; padding:14px 0; border-bottom:1px solid #1b1917; font-family:var(--f-head); font-size:19px; color:#e9e6df}
.drawer a[aria-current="page"]{color:var(--orange)}
.drawer .d-cta{margin-top:18px; border:1px solid var(--cream); border-radius:var(--r-pill); text-align:center; padding:13px; border-bottom:1px solid var(--cream)}
@media (max-width:1000px){
  .site-head .nav{display:none}
  .site-head .head-cta{display:none}
  .burger{display:flex}
}

/* --------------------------------------------------- dark band + page header */
.dark{background:#000; color:var(--cream); position:relative; overflow:hidden; --notch:#000}
.dark .glow{position:absolute; top:-20%; right:-10%; width:70%; height:90%; pointer-events:none;
  background:radial-gradient(circle at 60% 40%, rgba(238,107,59,.16), transparent 62%)}
.page-head{padding:clamp(48px,7vw,84px) 0 clamp(40px,6vw,72px); position:relative}
.crumb{font-family:var(--f-mono); font-size:12px; letter-spacing:.18em; text-transform:uppercase; color:var(--orange); margin-bottom:20px}
.page-head h1{font-family:var(--f-head); font-weight:500; font-size:clamp(34px,5vw,62px); line-height:1.05; letter-spacing:-.014em; max-width:19ch}
.page-head .lede{font-size:clamp(17px,1.5vw,19px); line-height:1.65; color:var(--dim); max-width:58ch; margin-top:22px}
.page-head .metaline{display:flex; gap:12px 30px; flex-wrap:wrap; margin-top:30px; font-family:var(--f-mono); font-size:11.5px; letter-spacing:.14em; text-transform:uppercase; color:var(--dim-2)}

/* --------------------------------------------------- section furniture */
section{position:relative}
.sec{padding:clamp(58px,8vw,110px) 0 0}
.sec-head{
  border-top:2px solid var(--ink); padding-top:18px; margin-bottom:clamp(22px,3vw,36px);
  display:flex; justify-content:space-between; align-items:baseline; gap:16px; flex-wrap:wrap;
}
.sec-head h2{font-family:var(--f-head); font-weight:500; font-size:clamp(25px,3vw,38px); letter-spacing:-.012em}
.sec-head .note{font-family:var(--f-mono); font-size:12px; letter-spacing:.13em; text-transform:uppercase; color:var(--ink-4)}
.sec-head a.note:hover{color:var(--rust)}
.dark .sec-head{border-top-color:#33302c}
.dark .sec-head h2{color:var(--cream)}
.dark .sec-head .note{color:var(--dim-2)}
.eyebrow{font-family:var(--f-mono); font-size:12px; letter-spacing:.2em; text-transform:uppercase; color:var(--rust)}
.dark .eyebrow{color:var(--orange)}
.display{font-family:var(--f-display); font-weight:700; letter-spacing:-.03em; line-height:1.03}
.lede-lg{font-size:clamp(17.5px,1.6vw,20px); line-height:1.68; color:var(--ink-2); max-width:60ch}
.footnote{font-family:var(--f-mono); font-size:11.5px; letter-spacing:.12em; text-transform:uppercase; color:var(--ink-4)}
.rule{border:0; border-top:1px solid var(--line); margin:0}

/* --------------------------------------------------- buttons */
.btn{display:inline-flex; align-items:center; gap:10px; border-radius:var(--r-pill); padding:13px 24px;
  font-family:var(--f-head); font-size:17px; border:1px solid transparent; cursor:pointer;
  transition:background-color var(--t-fast), color var(--t-fast), border-color var(--t-fast), transform var(--t-fast), box-shadow var(--t-fast); white-space:nowrap}
.btn i.arw{width:0;height:0;border-left:6px solid currentColor;border-top:4px solid transparent;border-bottom:4px solid transparent;display:block}
.btn-solid{background:var(--ink); color:var(--button-on-dark)}
.btn-solid:hover{background:var(--rust)}
.btn-orange{background:var(--orange); color:#160b06}
.btn-orange:hover{background:var(--ink); color:var(--button-on-dark)}
.btn-ghost{border-color:var(--line); color:var(--ink); background:transparent}
.btn-ghost:hover{border-color:var(--ink)}
.dark .btn-solid{background:var(--cream); color:#000}
.dark .btn-solid:hover{background:var(--orange); color:#000}
.dark .btn-ghost, .site-foot .btn-ghost{border-color:#3a352f; color:var(--button-on-dark)}
.dark .btn-ghost:hover, .site-foot .btn-ghost:hover{border-color:var(--cream); color:#fff}

/* --------------------------------------------------- soft (neumorphic) cards */
.soft{
  background:var(--card); border-radius:var(--r-card);
  box-shadow:14px 14px 28px var(--sh-d), -14px -14px 28px var(--sh-l);
  padding:32px 30px; transition:box-shadow var(--t-slow), transform var(--t-slow);
}
.soft .k{font-family:var(--f-mono); font-size:12px; letter-spacing:.14em; text-transform:uppercase; color:var(--rust)}
.soft h3{font-family:var(--f-display); font-weight:700; font-size:22px; line-height:1.18; letter-spacing:-.022em}
.soft p{font-size:16.5px; line-height:1.62; color:var(--ink-2)}

/* pillar grid (home) */
.pillars{display:grid; grid-template-columns:repeat(auto-fit,minmax(250px,1fr)); gap:clamp(20px,2.6vw,34px)}
.pillar{display:flex; flex-direction:column; gap:16px; min-height:270px}
.pillar .n{font-family:var(--f-mono); font-size:12px; letter-spacing:.16em; color:var(--rust)}
.pillar ul{display:flex; flex-direction:column; gap:6px; margin-top:auto; font-size:15px; color:var(--ink-3)}
.pillar ul li{display:flex; gap:9px; align-items:baseline}
.pillar ul li::before{content:""; width:5px; height:5px; background:var(--orange); flex:none; display:block; transform:translateY(-2px)}

/* --------------------------------------------------- hero (home) */
.hero{display:grid; grid-template-columns:repeat(auto-fit,minmax(320px,1fr)); gap:clamp(28px,4vw,60px);
  align-items:center; padding:clamp(52px,8vw,116px) 0 clamp(44px,6vw,92px); position:relative}
.hero h1{font-family:var(--f-head); font-weight:500; font-size:clamp(36px,4.9vw,68px); line-height:1.06; letter-spacing:-.012em; max-width:19ch}
.hero .sub{font-size:clamp(17px,1.5vw,19.5px); line-height:1.65; color:var(--dim); max-width:56ch; margin:26px 0 30px}
.hero .acts{display:flex; gap:13px; flex-wrap:wrap; align-items:center}
.hero .chan{display:flex; gap:10px 26px; flex-wrap:wrap; margin-top:38px; padding-top:22px; border-top:1px solid var(--dark-line)}
.hero .chan span{font-family:var(--f-mono); font-size:11px; letter-spacing:.16em; text-transform:uppercase; color:var(--dim-2)}

/* hero diagram */
.scene{width:100%; max-width:560px; margin-left:auto; aspect-ratio:1/1; position:relative; display:grid; place-items:center}
.scene .ring{position:absolute; border:1px solid rgba(238,107,59,.20); border-radius:50%}
.scene .r1{inset:6%}   .scene .r2{inset:20%}  .scene .r3{inset:34%}  .scene .r4{inset:48%}
.scene .core{width:74px; height:74px; background:var(--orange); position:relative; z-index:2}
.scene .core::after{content:""; position:absolute; right:0; bottom:0; width:29px; height:29px; background:#000}
.scene .node{position:absolute; width:11px; height:11px; border-radius:50%; background:var(--cream); z-index:2}
.scene .node.o{background:var(--orange)}
.scene .lab{position:absolute; font-family:var(--f-mono); font-size:10.5px; letter-spacing:.15em; text-transform:uppercase; color:var(--dim-2); white-space:nowrap; z-index:3}
@media (prefers-reduced-motion:no-preference){
  .scene .r1{animation:ls-pulse 7s var(--ease-in-out) infinite}
  .scene .r2{animation:ls-pulse 7s var(--ease-in-out) .6s infinite}
  .scene .r3{animation:ls-pulse 7s var(--ease-in-out) 1.2s infinite}
  .scene .r4{animation:ls-pulse 7s var(--ease-in-out) 1.8s infinite}
  .scene .node{animation:ls-node 4.2s var(--ease-in-out) infinite}
  .scene .node:nth-of-type(2){animation-delay:.5s} .scene .node:nth-of-type(3){animation-delay:1s}
  .scene .node:nth-of-type(4){animation-delay:1.5s} .scene .node:nth-of-type(5){animation-delay:2s}
}
@keyframes ls-pulse{0%,100%{opacity:.35; transform:scale(1)} 50%{opacity:1; transform:scale(1.015)}}
@keyframes ls-node{0%,100%{transform:scale(1); opacity:.65} 50%{transform:scale(1.5); opacity:1}}

/* --------------------------------------------------- stat strip */
.stats{display:grid; grid-template-columns:repeat(auto-fit,minmax(180px,1fr)); border:1px solid var(--line); border-radius:20px; overflow:hidden; background:var(--card)}
.stats div{padding:22px 24px; border-right:1px solid var(--line)}
.stats div:last-child{border-right:0}
.stats b{display:block; font-family:var(--f-mono); font-weight:500; font-size:27px; letter-spacing:-.02em; font-variant-numeric:tabular-nums}
.stats b em{font-style:normal; color:var(--rust)}
.stats span{font-family:var(--f-mono); font-size:11px; letter-spacing:.13em; text-transform:uppercase; color:var(--ink-4)}
.dark .stats{background:transparent; border-color:var(--dark-line)}
.dark .stats div{border-right-color:var(--dark-line)}
.dark .stats b{color:var(--cream)} .dark .stats b em{color:var(--orange)} .dark .stats span{color:var(--dim-2)}
@media (max-width:760px){ .stats div{border-right:0; border-bottom:1px solid var(--line)} .stats div:last-child{border-bottom:0} }

/* --------------------------------------------------- editorial split */
.split{display:grid; grid-template-columns:repeat(auto-fit,minmax(320px,1fr)); gap:clamp(24px,4vw,52px); align-items:center}
.split h3{font-family:var(--f-display); font-weight:700; font-size:clamp(28px,3.7vw,50px); line-height:1.04; letter-spacing:-.032em; margin:18px 0}
.split .byline{display:flex; gap:10px 18px; flex-wrap:wrap; font-family:var(--f-mono); font-size:12.5px; color:var(--ink-4); margin-top:20px}
.split .byline b{font-weight:400; color:var(--ink)}
.figure{border-radius:20px; overflow:hidden; background:#000; aspect-ratio:7/5; position:relative;
  background-image:radial-gradient(70% 60% at 68% 26%, rgba(238,107,59,.34), transparent 66%), linear-gradient(155deg,#2b2622,#0c0b0a 70%)}
.figure>img,.flip .front .art>img,.art-card .thumb>img,.case .top>img,.prod .ph>img{
  display:block; width:100%; height:100%; object-fit:cover; object-position:var(--photo-position,center);
  transition:transform 700ms var(--ease-out), filter 700ms var(--ease-out)
}
.figure::after{content:""; position:absolute; inset:0; pointer-events:none; background:linear-gradient(180deg,rgba(7,6,5,.02) 35%,rgba(7,6,5,.38) 100%)}
.figure .grid-lines{position:absolute; inset:0; z-index:1; opacity:.14;
  background-image:linear-gradient(rgba(245,243,238,.06) 1px,transparent 1px),linear-gradient(90deg,rgba(245,243,238,.06) 1px,transparent 1px);
  background-size:38px 38px}
.figure .tag{position:absolute; left:20px; bottom:18px; z-index:2; font-family:var(--f-mono); font-size:10.5px; letter-spacing:.16em; text-transform:uppercase; color:var(--cream); border:1px solid rgba(245,243,238,.3); border-radius:var(--r-pill); padding:7px 14px; backdrop-filter:blur(8px); background:rgba(12,10,8,.42)}
.cap{margin-top:10px; font-family:var(--f-mono); font-size:11px; letter-spacing:.08em; text-transform:uppercase; color:var(--ink-4)}

/* --------------------------------------------------- SERP ranking card
   Search-result mockup used as featured-research artwork. Built in markup
   rather than as an image so the text stays real, sharp and editable. */
.serp{
  background:#fffefb; border:1px solid var(--line-2); border-radius:22px;
  box-shadow:14px 14px 28px var(--sh-d), -14px -14px 28px var(--sh-l);
  padding:clamp(16px,1.8vw,22px); display:flex; flex-direction:column; gap:clamp(12px,1.3vw,15px);
  position:relative; overflow:hidden; isolation:isolate;
}
.serp > *{position:relative; z-index:1}
.serp[data-rank-cycle]::before{content:""; position:absolute; z-index:0; inset:-20% auto -20% -42%; width:32%; pointer-events:none;
  background:linear-gradient(90deg,transparent,rgba(238,107,59,.11),transparent); transform:translateX(-160%) skewX(-18deg);
  animation:serp-sheen 7s var(--ease-in-out) infinite}
.serp-head{display:flex; justify-content:space-between; align-items:center; gap:14px; flex-wrap:wrap}
.serp-head .lbl{font-family:var(--f-mono); font-size:11px; letter-spacing:.1em; text-transform:uppercase; color:var(--ink-4)}
.serp-head .pill{font-family:var(--f-mono); font-size:10.5px; letter-spacing:.09em; text-transform:uppercase;
  background:#fdeee6; color:var(--rust); border-radius:var(--r-pill); padding:8px 15px; white-space:nowrap}
.serp-q{display:flex; align-items:center; gap:12px; background:#f5f3ef; border:1px solid #ece8e1;
  border-radius:var(--r-pill); padding:11px 18px}
.serp-q svg{flex:none; color:#9b958b}
.serp-q span{font-family:var(--f-head); font-size:clamp(14.5px,1.3vw,17px); color:var(--ink-2)}

.serp-list{display:flex; flex-direction:column}
.serp-list li{display:flex; align-items:center; gap:15px; padding:9px 12px; border-bottom:1px solid #efece5; will-change:transform}
.serp-list li:last-child{border-bottom:0}
.serp-list .r{font-family:var(--f-head); font-size:15px; color:#bdb7ad; width:16px; flex:none}
.serp-list .tx{display:flex; flex-direction:column; gap:1px; min-width:0}
.serp-list .tx b{font-family:var(--f-head); font-weight:400; font-size:clamp(14.5px,1.3vw,16.5px);
  letter-spacing:-.005em; color:var(--ink); line-height:1.2}
.serp-list .tx i{font-style:normal; font-size:12.5px; line-height:1.3; color:#948e84}
.serp-list li.me{background:linear-gradient(90deg,#fdf1ea 0%, rgba(253,241,234,0) 92%);
  box-shadow:inset 4px 0 0 var(--orange); border-radius:0 10px 10px 0}
.serp-list li.me .r{color:#a89f92}
.serp-list li.me .tx b{font-weight:700}
.serp-list li.me .tx i{color:var(--rust)}
.serp-list li.me .up{margin-left:auto; flex:none; color:var(--orange); display:flex}

.serp-move{display:flex; align-items:center; gap:16px clamp(14px,2vw,28px); flex-wrap:wrap;
  border-top:1px solid #efece5; padding-top:clamp(12px,1.3vw,15px)}
.serp-move .mv-lbl{font-family:var(--f-head); font-size:14.5px; color:var(--ink-3)}
.serp-steps{--gap:clamp(18px,3vw,40px); display:flex; align-items:flex-start; margin-left:auto}
.serp-steps li{display:flex; flex-direction:column; align-items:center; gap:6px; position:relative}
.serp-steps li + li{margin-left:var(--gap)}
.serp-steps li + li::before{content:""; position:absolute; right:100%; top:14px; width:var(--gap); height:1px; background:#ddd8cf}
.serp-steps .dot{width:28px; height:28px; border-radius:50%; border:1px solid #ddd8cf; background:#fffefb;
  display:grid; place-items:center; font-family:var(--f-head); font-size:14px; color:var(--ink-4)}
.serp-steps .mv-num{font-family:var(--f-head); font-size:12.5px; color:var(--ink-4)}
.serp-steps li.on .dot{background:var(--orange); border-color:var(--orange); color:#fff; animation:serp-dot 620ms var(--ease-out)}
.serp-steps li.on .mv-num{color:var(--ink-2)}
@keyframes serp-sheen{0%,12%{transform:translateX(-160%) skewX(-18deg)} 72%,100%{transform:translateX(620%) skewX(-18deg)}}
@keyframes serp-dot{0%{opacity:.45; transform:scale(.92)} 100%{opacity:1; transform:scale(1)}}
@media(max-width:460px){
  .serp-steps{margin-left:0}
  .serp-move .mv-lbl{width:100%}
}

/* --------------------------------------------------- tabs (services) */
.tabs{display:flex; gap:10px; flex-wrap:wrap; margin-bottom:26px}
.tab{cursor:pointer; background:transparent; color:var(--ink); border:1px solid var(--line); border-radius:14px;
  padding:11px 18px; display:flex; align-items:baseline; gap:10px;
  transition:background-color var(--t-fast), color var(--t-fast), border-color var(--t-fast), transform var(--t-fast)}
.tab .n{font-family:var(--f-mono); font-size:12px; letter-spacing:.14em}
.tab .t{font-family:var(--f-head); font-size:18.5px}
.tab:hover{border-color:var(--ink-4)}
.tab[aria-selected="true"]{background:var(--ink); color:var(--button-on-dark); border-color:var(--ink)}

/* flip cards */
.svc-grid{display:grid; grid-template-columns:repeat(auto-fit,minmax(262px,1fr)); gap:clamp(22px,2.8vw,34px)}
.flip{perspective:1400px; height:398px}
.flip>button{position:relative; width:100%; height:100%; padding:0; border:0; background:transparent; cursor:pointer;
  transform-style:preserve-3d; transition:transform 480ms var(--ease-in-out); border-radius:var(--r-card)}
.flip.on>button{transform:rotateY(180deg)}
.flip .face{position:absolute; inset:0; backface-visibility:hidden; -webkit-backface-visibility:hidden; border-radius:var(--r-card); overflow:hidden; display:block}
.flip .front{background:#000}
.flip .front .art{position:absolute; inset:0;
  background-image:radial-gradient(75% 60% at 70% 22%, rgba(238,107,59,.30), transparent 68%), linear-gradient(162deg,#2a2521,#0b0a09 72%)}
.flip .front .art::after{content:""; position:absolute; inset:0;
  background-image:linear-gradient(180deg,rgba(5,4,3,.08) 10%,rgba(5,4,3,.2) 45%,rgba(5,4,3,.88) 100%),linear-gradient(rgba(245,243,238,.035) 1px,transparent 1px),linear-gradient(90deg,rgba(245,243,238,.035) 1px,transparent 1px);
  background-size:34px 34px}
.flip .front .mk{position:absolute; left:26px; top:26px; z-index:2}
.flip .front .txt{position:absolute; left:26px; right:26px; bottom:24px; display:grid; gap:10px; text-align:left; z-index:2}
.flip .front .g{font-family:var(--f-mono); font-size:11.5px; letter-spacing:.16em; text-transform:uppercase; color:#f0a882}
.flip .front .h{font-family:var(--f-head); font-weight:500; font-size:26px; line-height:1.1; letter-spacing:-.012em; color:#fbfaf7}
.flip .front .hint{font-family:var(--f-mono); font-size:11px; letter-spacing:.14em; text-transform:uppercase; color:#d0cbc2}
.flip .back{transform:rotateY(180deg); background:var(--card);
  box-shadow:14px 14px 28px var(--sh-d), -14px -14px 28px var(--sh-l);
  padding:32px 30px; display:flex; flex-direction:column; gap:16px; text-align:left}
.flip .back .g{font-family:var(--f-mono); font-size:11.5px; letter-spacing:.16em; text-transform:uppercase; color:var(--rust)}
.flip .back .h{font-family:var(--f-display); font-weight:700; font-size:22px; line-height:1.16; letter-spacing:-.022em; color:var(--ink)}
.flip .back .b{font-size:16.5px; line-height:1.66; color:var(--ink-2)}
.flip .back .c{margin-top:auto; font-family:var(--f-mono); font-size:11.5px; letter-spacing:.14em; text-transform:uppercase; color:var(--ink-4)}
.is-hidden{display:none !important}

/* --------------------------------------------------- accordion (sectors) */
.acc{border-top:1px solid var(--line)}
.acc .item{border-bottom:1px solid var(--line)}
.acc .item.open{background:#eeebe3}
.acc button{width:100%; text-align:left; cursor:pointer; background:transparent; border:0;
  padding:24px 12px 24px 0; display:flex; justify-content:space-between; align-items:baseline; gap:24px; transition:box-shadow var(--t-fast)}
.acc button:hover{box-shadow:inset 4px 0 0 var(--orange)}
.acc .item.open button{box-shadow:inset 4px 0 0 var(--orange)}
.acc .lhs{display:flex; align-items:baseline; gap:16px; min-width:0}
.acc .lhs{transition:transform var(--t-fast)}
.acc .item.open .lhs{transform:translateX(14px)}
.acc .n{font-family:var(--f-mono); font-size:12.5px; color:var(--ink-4); flex:none}
.acc .nm{font-family:var(--f-display); font-weight:700; font-size:clamp(20px,2.2vw,29px); letter-spacing:-.022em}
.acc .item.open .nm, .acc .item.open .n{color:var(--rust)}
.acc .sign{font-family:var(--f-mono); font-size:17px; color:var(--ink-4); flex:none}
.acc .panel{display:none; padding:2px 14px 30px 46px; max-width:80ch}
.acc .item.open .panel{display:grid; gap:14px}
.acc .panel p{font-size:18px; line-height:1.6; color:var(--ink-2)}
.acc .panel .m{font-family:var(--f-mono); font-size:12.5px; letter-spacing:.12em; text-transform:uppercase; color:var(--rust)}
@media (max-width:640px){ .acc .panel{padding-left:14px} }

/* --------------------------------------------------- bar chart */
.bars{display:grid; gap:14px}
.abar{width:100%; text-align:left; background:transparent; border:0; cursor:pointer; padding:0; display:grid; gap:7px}
.abar .lab{display:flex; justify-content:space-between; gap:14px; align-items:baseline}
.abar .lab b{font-weight:500; font-size:17px}
.abar .lab span{font-family:var(--f-mono); font-size:13px; color:var(--ink-4)}
.abar .track{display:block; height:12px; border-radius:var(--r-pill); background:#e4e0d7; overflow:hidden}
.abar .fill{display:block; height:12px; border-radius:var(--r-pill); width:100%; background:#8d867c; transform:scaleX(0); transform-origin:left;
  transition:transform 700ms var(--ease-out), background-color var(--t-fast)}
.abar[aria-pressed="true"] .fill{background:var(--rust)}
.abar[aria-pressed="true"] .lab b{color:var(--rust)}
.bar-detail{margin-top:22px; border-left:3px solid var(--rust); padding:4px 0 4px 16px}
.bar-detail h4{font-family:var(--f-display); font-weight:700; font-size:19px; letter-spacing:-.02em; margin-bottom:8px}
.bar-detail p{font-size:17px; line-height:1.66; color:var(--ink-2)}

/* --------------------------------------------------- article cards */
.arts{display:grid; grid-template-columns:repeat(auto-fit,minmax(258px,1fr)); gap:clamp(20px,2.4vw,28px)}
.art-card{border:1px solid var(--dark-line); border-radius:24px; padding:16px 16px 28px; display:flex; flex-direction:column; gap:22px;
  transition:border-color var(--t-mid), transform var(--t-mid)}
.art-card:hover{border-color:#4a453e}
.art-card .thumb{border-radius:16px; aspect-ratio:4/3; position:relative; overflow:hidden;
  background-image:radial-gradient(70% 62% at 66% 24%, rgba(238,107,59,.26), transparent 70%), linear-gradient(158deg,#272320,#0b0a09 74%)}
.art-card .thumb::after{content:""; position:absolute; inset:0;
  background-image:linear-gradient(180deg,rgba(5,4,3,.01),rgba(5,4,3,.24)),linear-gradient(rgba(245,243,238,.025) 1px,transparent 1px),linear-gradient(90deg,rgba(245,243,238,.025) 1px,transparent 1px);
  background-size:30px 30px; transition:transform var(--t-mid)}
.art-card .thumb .mk{position:absolute; left:16px; bottom:14px; z-index:2}
.art-card .bd{padding:0 12px; display:flex; flex-direction:column; gap:16px; flex:1}
.art-card h3{font-family:var(--f-head); font-weight:500; font-size:22px; line-height:1.16; letter-spacing:-.012em; color:#fbfaf7}
.art-card p{font-size:16px; line-height:1.66; color:var(--dim)}
.art-card .meta{font-family:var(--f-mono); font-size:11.5px; color:var(--dim-2)}
.art-card .sect{margin-top:auto; font-family:var(--f-mono); font-size:11px; letter-spacing:.14em; text-transform:uppercase; color:#f0a882}
/* light variant */
.arts.light .art-card{border-color:var(--line); background:var(--card)}
.arts.light .art-card:hover{border-color:var(--ink-4)}
.arts.light .art-card h3{color:var(--ink)}
.arts.light .art-card p{color:var(--ink-2)}
.arts.light .art-card .meta{color:var(--ink-4)}
.arts.light .art-card .sect{color:var(--rust)}

/* filter chips */
.chips{display:flex; gap:9px; flex-wrap:wrap; margin-bottom:30px}
.chip{cursor:pointer; background:transparent; border:1px solid var(--line); border-radius:var(--r-pill);
  padding:8px 15px; font-family:var(--f-mono); font-size:11.5px; letter-spacing:.1em; text-transform:uppercase; color:var(--ink-3);
  transition:background-color var(--t-fast), color var(--t-fast), border-color var(--t-fast), transform var(--t-fast)}
.chip:hover{border-color:var(--ink-4)}
.chip[aria-pressed="true"]{background:var(--ink); border-color:var(--ink); color:var(--button-on-dark)}

/* --------------------------------------------------- work / case cards */
.cases{display:grid; grid-template-columns:repeat(auto-fit,minmax(300px,1fr)); gap:clamp(20px,2.6vw,32px)}
.case{border-radius:26px; overflow:hidden; background:var(--card); border:1px solid var(--line); display:flex; flex-direction:column;
  transition:transform var(--t-mid), box-shadow var(--t-mid)}
.case .top{aspect-ratio:16/9; position:relative; background:#000;
  background-image:radial-gradient(72% 62% at 70% 24%, rgba(238,107,59,.28), transparent 68%), linear-gradient(160deg,#2a2521,#0b0a09 72%)}
.case .top::after{content:""; position:absolute; inset:0;
  background-image:linear-gradient(180deg,rgba(5,4,3,.01) 25%,rgba(5,4,3,.52) 100%),linear-gradient(rgba(245,243,238,.025) 1px,transparent 1px),linear-gradient(90deg,rgba(245,243,238,.025) 1px,transparent 1px);
  background-size:32px 32px; transition:transform var(--t-mid)}
.case .top .badge{position:absolute; left:18px; bottom:16px; z-index:2; font-family:var(--f-mono); font-size:10.5px; letter-spacing:.15em;
  text-transform:uppercase; color:var(--cream); background:rgba(245,243,238,.08); border:1px solid rgba(245,243,238,.28); border-radius:var(--r-pill); padding:6px 13px; backdrop-filter:blur(8px)}
.case .bd{padding:24px 26px 26px; display:flex; flex-direction:column; gap:14px; flex:1}
.case h3{font-family:var(--f-display); font-weight:700; font-size:21px; line-height:1.18; letter-spacing:-.024em}
.case p{font-size:16px; line-height:1.62; color:var(--ink-2)}
.case .kv{display:flex; gap:8px 22px; flex-wrap:wrap; margin-top:auto; padding-top:14px; border-top:1px dashed var(--line)}
.case .kv span{font-family:var(--f-mono); font-size:11.5px; letter-spacing:.08em; text-transform:uppercase; color:var(--ink-4)}
.case .kv span b{display:block; font-family:var(--f-mono); font-weight:500; font-size:17px; letter-spacing:-.01em; color:var(--rust); text-transform:none; font-variant-numeric:tabular-nums}

/* --------------------------------------------------- store */
.shop{display:grid; grid-template-columns:repeat(auto-fit,minmax(230px,1fr)); gap:clamp(18px,2.4vw,28px)}
.prod{border-radius:24px; overflow:hidden; background:var(--card); border:1px solid var(--line); display:flex; flex-direction:column; transition:box-shadow var(--t-slow), transform var(--t-slow)}
.prod .ph{aspect-ratio:4/3; position:relative; display:grid; place-items:center; background:#000;
  background-image:radial-gradient(70% 65% at 62% 28%, rgba(238,107,59,.24), transparent 70%), linear-gradient(158deg,#272320,#0b0a09 74%)}
.prod .ph::after{content:""; position:absolute; inset:0; pointer-events:none; background:linear-gradient(180deg,transparent 48%,rgba(7,6,5,.2) 100%)}
.prod .ph .mark{position:absolute; left:14px; bottom:13px; z-index:2; transform:scale(.72); transform-origin:left bottom; transition:transform var(--t-mid)}
.prod .bd{padding:18px 20px 20px; display:flex; flex-direction:column; gap:10px; flex:1}
.prod .sku{font-family:var(--f-mono); font-size:10.5px; letter-spacing:.14em; text-transform:uppercase; color:var(--ink-4)}
.prod h3{font-family:var(--f-display); font-weight:700; font-size:17.5px; letter-spacing:-.02em; line-height:1.2}
.prod p{font-size:14.5px; line-height:1.55; color:var(--ink-3)}
.prod .buy{display:flex; justify-content:space-between; align-items:center; gap:12px; margin-top:auto; padding-top:14px; border-top:1px dashed var(--line)}
.prod .pr{font-family:var(--f-mono); font-size:15px; font-variant-numeric:tabular-nums}
.prod .add{background:var(--orange); color:#160b06; border:0; border-radius:var(--r-pill); padding:9px 16px; font-family:var(--f-head); font-size:14px; cursor:pointer;
  transition:background-color var(--t-fast), color var(--t-fast), transform var(--t-fast)}
.prod .add:hover{background:var(--ink); color:var(--button-on-dark)}
.notice{border:1px dashed var(--line); border-radius:16px; padding:16px 20px; font-family:var(--f-mono); font-size:12px;
  letter-spacing:.06em; color:var(--ink-3); background:#efece5; line-height:1.7}
.notice b{color:var(--rust); font-weight:500}

/* --------------------------------------------------- forms */
.field{display:grid; gap:9px; margin-bottom:20px}
.field label{font-family:var(--f-mono); font-size:11.5px; letter-spacing:.13em; text-transform:uppercase; color:var(--ink-4)}
.field input, .field textarea, .field select{
  width:100%; background:#fbfaf7; border:1px solid var(--line); border-radius:12px; padding:13px 15px; font-size:16.5px; color:var(--ink);
  transition:border-color var(--t-fast), box-shadow var(--t-fast);
}
.field textarea{min-height:140px; resize:vertical}
.field input:focus, .field textarea:focus, .field select:focus{outline:none; border-color:var(--orange); box-shadow:0 0 0 3px rgba(238,107,59,.16)}
.field .msg{font-size:14.5px; color:var(--ink-4); min-height:19px}
.field.bad input, .field.bad textarea{border-color:#c0392b}
.field.bad .msg{color:#a5301f}
.form-note{font-size:15px; color:var(--ink-3); line-height:1.6}
.sent{border:1px solid var(--orange); background:#fdefe8; border-radius:14px; padding:15px 18px; font-size:16px; color:var(--ink); display:none}
.sent.on{display:block}

/* subscribe panel */
.subscribe{background:var(--ink); color:var(--cream); border-radius:28px; padding:clamp(26px,4vw,48px);
  display:grid; grid-template-columns:repeat(auto-fit,minmax(280px,1fr)); gap:clamp(24px,4vw,52px); align-items:start; --notch:#201d19}
.subscribe h2{font-family:var(--f-display); font-weight:700; font-size:clamp(25px,3vw,40px); line-height:1.06; letter-spacing:-.03em; margin:16px 0}
.subscribe p{color:#c8c3ba; font-size:18px; line-height:1.66; max-width:48ch}
.subscribe .eyebrow{color:#f2a37c}
.sub-form label{display:block; font-family:var(--f-mono); font-size:12px; letter-spacing:.12em; text-transform:uppercase; color:#b9b3a9; margin-bottom:10px}
.sub-form input{width:100%; background:transparent; color:var(--cream); border:0; border-bottom:2px solid #5b554d; padding:11px 2px; font-size:18px; outline:none; transition:border-color var(--t-fast)}
.sub-form input::placeholder{color:#8d877e}
.sub-form input:focus{border-bottom-color:var(--orange)}
.sub-form .msg{margin:9px 0 18px; font-size:15px; color:#b0aaa1; min-height:20px}
.sub-form.bad input{border-bottom-color:#e07a5f}
.sub-form.bad .msg{color:#f0a189}
.sub-form button{background:var(--orange); color:#160b06; border:0; border-radius:14px; font-family:var(--f-mono); font-size:12.5px;
  letter-spacing:.12em; text-transform:uppercase; padding:14px 20px; cursor:pointer;
  transition:background-color var(--t-fast), color var(--t-fast), transform var(--t-fast)}
.sub-form button:hover{background:var(--cream); color:var(--ink)}
.sub-form .fine{margin-top:16px; font-size:14.5px; color:#a49e95; line-height:1.6}

/* --------------------------------------------------- footer */
.site-foot{background:#000; color:var(--cream); position:relative; overflow:hidden; margin-top:clamp(64px,9vw,120px); --notch:#000}
.site-foot .aura{position:absolute; top:-18%; right:4%; width:46%; height:86%; pointer-events:none;
  background:radial-gradient(circle at 55% 45%, rgba(238,107,59,.14), transparent 64%)}
.foot-cta{position:relative; padding:clamp(56px,8vw,124px) 0 clamp(36px,5vw,60px)}
.foot-cta h2{font-family:var(--f-head); font-weight:500; font-size:clamp(32px,5vw,66px); line-height:1.04; letter-spacing:-.014em; max-width:22ch; margin:24px 0}
.foot-cta p{font-size:clamp(17px,1.5vw,19.5px); line-height:1.6; color:var(--dim); max-width:54ch; margin-bottom:32px}
.foot-cta .acts{display:flex; gap:13px; flex-wrap:wrap}
.dots{position:relative; height:52px; overflow:hidden}
.dots i{position:absolute; top:20px; width:3px; height:3px; border-radius:50%; background:#d8d3ca; display:block}
@media (prefers-reduced-motion:no-preference){ .dots i{animation:ls-wave 3.4s var(--ease-in-out) infinite} }
@keyframes ls-wave{0%,100%{transform:translateY(9px)} 50%{transform:translateY(-11px)}}
.foot-cols{position:relative; padding:clamp(30px,4vw,52px) 0; border-top:1px solid #1e1c1a;
  display:grid; grid-template-columns:1.5fr repeat(3,1fr); gap:clamp(24px,3vw,40px)}
.foot-cols .about p{color:var(--dim); font-size:15.5px; line-height:1.65; max-width:32ch; margin-top:14px}
.foot-cols h5{font-family:var(--f-mono); font-size:10.5px; letter-spacing:.16em; text-transform:uppercase; color:var(--dim-2); margin-bottom:14px; font-weight:400}
.foot-cols ul{display:flex; flex-direction:column; gap:9px; font-size:15.5px; color:#ded9d2}
.foot-cols ul a:hover{color:var(--orange)}
.foot-legal{position:relative; padding:20px 0 clamp(28px,4vw,46px); border-top:1px solid #1e1c1a;
  display:flex; justify-content:space-between; align-items:center; gap:16px 28px; flex-wrap:wrap}
.foot-legal .fine{font-family:var(--f-mono); font-size:11.5px; letter-spacing:.09em; text-transform:uppercase; color:var(--dim-2); max-width:62ch}
.foot-legal .soc{width:34px; height:34px; border-radius:50%; border:1px solid #46403a; display:flex; align-items:center; justify-content:center;
  font-family:var(--f-mono); font-size:13px; color:#ded9d2; flex:none;
  transition:background-color var(--t-fast), color var(--t-fast), border-color var(--t-fast), transform var(--t-fast)}
.foot-legal .soc:hover{background:var(--cream); color:#000; border-color:var(--cream)}
@media (max-width:860px){ .foot-cols{grid-template-columns:1fr 1fr} }
@media (max-width:520px){ .foot-cols{grid-template-columns:1fr} }

/* --------------------------------------------------- interactive motion
   Fast feedback on controls; slightly broader movement is reserved for
   pointer-precise card exploration on this marketing surface. */
@media (hover:hover) and (pointer:fine) and (prefers-reduced-motion:no-preference){
  .btn:hover, .head-cta:hover, .tab:hover, .chip:hover, .prod .add:hover, .sub-form button:hover, .foot-legal .soc:hover{transform:translateY(-2px)}
  a.soft:hover, .soft.hoverable:hover{transform:translateY(-5px) scale(1.01); box-shadow:18px 18px 34px var(--sh-d), -18px -18px 34px var(--sh-l)}
  .art-card:hover{transform:translateY(-5px) scale(1.01)}
  .figure:hover>img,.art-card:hover .thumb>img,.case:hover .top>img,.prod:hover .ph>img{transform:scale(1.035); filter:saturate(1.04) contrast(1.02)}
  .flip:hover .front .art>img{transform:scale(1.035); filter:saturate(1.04) contrast(1.02)}
  .art-card:hover .thumb::after{transform:scale(1.05) rotate(.5deg)}
  .case:hover{transform:translateY(-5px) scale(1.01); box-shadow:12px 12px 26px var(--sh-d), -12px -12px 26px var(--sh-l)}
  .case:hover .top::after{transform:scale(1.05) rotate(.5deg)}
  .prod:hover{transform:translateY(-5px) scale(1.01); box-shadow:12px 12px 24px var(--sh-d), -12px -12px 24px var(--sh-l)}
  .prod:hover .ph .mark{transform:scale(.78) rotate(-4deg)}
  .flip:not(.on):hover>button{transform:translateY(-5px) rotateX(1.5deg)}
  .flip.on:hover>button{transform:rotateY(180deg) translateY(-5px)}
  .acc button:hover .lhs{transform:translateX(14px)}
  .serp[data-rank-cycle]:hover::before, .serp[data-rank-cycle]:focus-within::before{animation-play-state:paused}
}
@media (prefers-reduced-motion:no-preference){
  .btn:active, .head-cta:active, .tab:active, .chip:active, .prod .add:active, .sub-form button:active, .burger:active, .foot-legal .soc:active{transform:scale(.97)}
}

/* --------------------------------------------------- reveal */
[data-reveal]{opacity:1}
@media (prefers-reduced-motion:no-preference){
  [data-reveal].armed{opacity:0; transform:translateY(12px); will-change:opacity,transform;
    transition:opacity 520ms var(--ease-out), transform 520ms var(--ease-out); transition-delay:var(--reveal-delay,0ms)}
  [data-reveal].armed.in{opacity:1; transform:translateY(0); will-change:auto}
}
@media (prefers-reduced-motion:reduce){
  .serp[data-rank-cycle]::before, .serp-steps li.on .dot{animation:none}
  .flip>button{transition-duration:0ms}
  .drawer{transition:opacity 200ms ease, visibility 0ms linear 200ms; clip-path:none}
  .drawer.on{transition-delay:0ms}
}

/* --------------------------------------------------- utilities */
.g2{display:grid; grid-template-columns:repeat(auto-fit,minmax(300px,1fr)); gap:clamp(24px,4vw,52px)}
.g3{display:grid; grid-template-columns:repeat(auto-fit,minmax(258px,1fr)); gap:clamp(20px,2.6vw,34px)}
.stack{display:grid; gap:18px}
.mt-s{margin-top:18px} .mt-m{margin-top:30px} .mt-l{margin-top:clamp(34px,5vw,64px)}
/* .sec has top padding only, so a section that ends a run — last before a
   full-bleed band — needs its own bottom room, clear of the 28px card shadow. */
.sec-end{padding-bottom:clamp(52px,6vw,88px)}
.center{text-align:center}
.bleed{margin-left:calc(50% - 50vw); margin-right:calc(50% - 50vw); width:100vw}
.pad-band{padding:clamp(48px,7vw,96px) 0}