Insights
Research on what actually breaks, and what it costs to fix.
Writing from the work: where enquiries get lost, why checkouts fail on phones, what a local search budget really buys. No roundups of other people's articles.
Featured research
Published this monthHosting and performance
Most small business sites fail the same four checks. Here is what fixing them costs.
We audited a sample of Canadian small business and nonprofit sites against page speed, mobile layout, form delivery and update currency. The same failures repeat, and three of the four are cheap to correct.
- 1Top Choice Nearbyexample-one.com
- 2Trusted Local Providerexample-two.com
- 3Community Favoriteexample-three.com
- 4Highly Rated Optionexample-four.com
- 5Northstar HR Consultingyourwebsite.com Moved up
- 5#5
- 4#4
- 3#3
- 2#2
- 1#1
Illustrative example. Replace with a real client result before launch.
All writing
Ten pieces across every sectorThe quote form is the whole funnel
Where enquiries get lost between the site, the inbox and the scheduling tool.
Trades and contractorsMonthly giving needs a different page
One-time and recurring donors want different information, in a different order.
Nonprofits and charitiesBooking across locations without phone tag
One intake form, several calendars, and the rules that decide who gets which slot.
Healthcare and clinicsGuest checkout, and why it should lead
Forced account creation is still one of the largest sources of abandonment.
Retail and ecommerceA photo library that lasts a year
What to shoot in one afternoon so every channel has something to post.
Restaurants and foodSpec sheets are the product page
Distributors search by part number. Most catalogues make that impossible.
ManufacturingNobody reads the services page
Prospects arrive from a search for one specific problem, and land on a list of eleven.
Professional servicesListings age faster than the site around them
Where feed integrations break, and what a stale listing costs in enquiries.
Real estateTwo audiences, one homepage
Applicants and current families need different paths, and neither should scroll past the other.
EducationClass schedules are the hardest page to get right
Timetables, drop-ins and memberships collide, and the phone rings when they do.
Fitness and wellnessNothing published in that sector yet. Ask us about it — the questions are usually the same as the sectors next door.
Articles are placeholders pending publication. Card artwork is generated; replace with photography before launch.
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What changed this month that affects your site
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